Bao means something like treasure and is the keyword to the idea behind the brand concept for unisex skin care products based on bamboo – to cherish the human body. From logo and product design to all kinds of media, aspects of sustainability and digitalization played a major role in the development.
The store design highlights the products and makes them experiencable. Therefore the sink builds the center of the area. Wall cabinets offer additional storage space and armchairs provide the necessary comfort to take your time discovering and trying the products. Tiles on the wall and the interior are reminiscent of a bathroom, where our body care takes place. A refilling station offers the possibility of refilling empty packages and thereby exercising sustainability.
